Revenue growth for sports, entertainment & media

We turn sports, entertainment and media assets into revenue.

Data-backed partnership, pricing and go-to-market strategy for properties, platforms and the brands that invest in them, plus digital ad buying for growth-minded businesses.

$5M+in founding partnerships secured
275%subscriber growth for a regional SVOD app
20+ad zones priced for national & regional sports programming
20+years in sports, entertainment & media
The problem

The audience moved. Revenue models didn't.

Rights, venues and audiences are worth more than most organizations are capturing. We find the gap and build the plan to close it.

Declining linear viewership

Traditional broadcast revenue is shrinking faster than new models replace it.

Fragmented audiences

Fans are spread across streaming, social and live, and harder to package for partners.

Under-monetized rights

Inventory and media rights are often priced on habit, not data.

Skeptical sponsors

Sponsors and advertisers want proof of ROI before they renew or expand.

What we do

Revenue enhancement, end to end.

Four ways we grow revenue, from valuing your inventory to running digital campaigns that drive growth.

01

Partnerships & Sponsorship

  • Asset inventory & valuation
  • Founding partner campaigns
  • Activation planning
  • Proving ROI to sponsors
02

Pricing & Inventory Strategy

  • Rate cards
  • Ad-zone pricing
  • Sponsorship packaging
  • Data-backed valuation
03

Go-to-Market Strategy

  • Launching new venues
  • SVOD & streaming products
  • Media deals
04

Digital Advertising

  • D2C & B2B growth for any business
  • CTV, audio, display, video, mobile, DOOH & social
  • Agency, self-directed or full service
  • Efficient buying, transparent reporting
Powered by PULSE
Who we partner with

Built for the people who sell and buy attention.

Sports properties

Leagues, teams and venues looking to grow and price partnership revenue.

Brands

Marketers seeking better ROI from sports and entertainment investments.

RSNs & streaming platforms

Networks building SVOD and digital ad products.

Businesses & agencies

D2C and B2B growth through PULSE.

Digital ad buying for D2C & B2B growth

Digital advertising, powered by PULSE.

One platform to plan, buy and measure CTV, streaming audio, display, video, mobile, DOOH and social, built for any business chasing D2C or B2B growth.

CTVStreaming audioDisplayVideoMobileDOOHSocial
  • More efficient buying, without the DSP overhead
  • Transparent reporting you can measure against goals
  • Every channel planned, bought and measured in one place
Streaming on connected TV
PULSE partnerIgnite is a PULSE partner.

Ways to work with PULSE

01

Agencies

Buy for your clients on PULSE. White-label the platform and run efficient media buying across every channel.

02

Self-directed

Brands and in-house teams run their own campaigns on the platform, with full control and transparent reporting.

03

Full service by Ignite

For SMBs: Ignite plans, launches, optimizes and reports on your campaigns, so you get the results without the busywork.

Sports & entertainment properties: bundle PULSE digital into your sponsorship packages to give partners measurable reach beyond the venue.

Get your free Ad Spend Audit →

How PULSE campaigns work →

How we work

A clear path from audit to growth.

1

Revenue opportunity audit

We inventory your assets, rights and audience to find what's under-monetized.

2

Strategy & pricing

Data-backed valuation, packaging and rate cards built for your market.

3

Launch & sell

Go-to-market execution with partners, advertisers and fans.

4

Measure & grow

Reporting that proves ROI and informs the next renewal.

“Ignite's exceptional work was critical to our success. By bringing together our community facility assets and creating a hub for sports tourism, we have further established our community as a destination for the region.”
— MARSHALL CVB
Jason Dunham, Founder of Ignite
About Ignite

Led by Jason Dunham.

Jason has spent 20+ years helping properties and brands turn sponsorship assets, media rights and digital streaming into real revenue.

Ignite brings that experience to every engagement: a focused, data-backed approach to partnerships, pricing, go-to-market and digital advertising.

Jason Dunham, Founder, Ignite

More about Jason →

Find your untapped revenue.

Book a revenue strategy call. We'll look at your assets and show you where the opportunity is.

Schedule a time
Selected work

Properties and platforms we work with.

The MARSH
Sports tourism · Marshall, MN

The MARSH

The Marshall Amateur Regional Sports Hub is the premier sports tourism destination in Southwest Minnesota, driving sports tourism and economic impact for Marshall.

Ralph Engelstad Arena
Arena · Grand Forks, ND

Ralph Engelstad Arena

“The Ralph” is a world-class sports and entertainment facility on the University of North Dakota campus, widely regarded as one of the finest college hockey facilities in the world.

Copper Peak
Ski flying · Ironwood, MI

Copper Peak

The only ski flying hill outside of Europe, near Ironwood, Michigan, with preparations underway to host FIS-sanctioned events.

Event Venue Network
Venue network

Event Venue Network

A network of independently owned entertainment venues spanning gaming, esports and beyond, offering brand partnerships and custom programming.

Voyageur U
Fractional workforce

Voyageur U

Gives brands a direct, trusted pathway into the fast-growing fractional workforce through authentic content and product adoption.

Health Fair 11
Nonprofit · Twin Cities

Health Fair 11

A Twin Cities nonprofit providing health education and low- or no-cost screenings, fully supported by corporate partnerships.

AmpifiU
Career platform

AmpifiU

A social networking platform designed to better connect students and recent grads with employers, creating a better career fit.

Intersection Development
Commercial real estate · Phoenix, AZ

Intersection Development

A commercial real estate developer headquartered in Phoenix, crafting unique, high-quality properties that combine art, architecture and forward-thinking design.