Precision Partnerships

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We take partnerships and events very seriously. From concept and strategy to execution every step needs to be focused on achieving measurable results.

Step 1: Immersion

Step 2: Goal setting

Step 3: Portfolio and channel strategies: Property, cause, owned event or influencer identification

Step 4: Identify merge points between customer journeys, experience and product lines

Step 5: Owned Audience and Delivery planning

Step 6: Campaign extensions and remarking plans

Step 7: Measurement plan across Digital, Brand and Tactics

Step 8: Implementation 

Step 9: Refine and enhance

If you're  thinking of incorporating cause into your activation plan the answer is: Do it!

We're not saying you have to transition to a purpose driven company but showing who you are and who you support has amazing benefits: 

• Increased impact for the non-profit
• Drive additional consideration
• Deep differentiation 
• Loyalty for your brand
• Employment brand lift 

Cause can be tricky to integrate effectively but the impact you can generate through your sponsorship merits taking a look.

Currently 90% of corporate investment goes to 10% of non-profits. There's room to improve here. We can help in identification and tactical delivery of a program designed to help your cause and brand achieve great things together.

Sponsorships are simply advertising if you're not focused on audience aggregation as part of your tactical plan. If you're covering the lift of a rights fee why not capitalize on the biggest driver of ROI? 

The internet has given us a lot of great things. The ability to digitally capture and develop your brand's owned audience is among the top for us. This is more than just social tagging and a landing page. It's the delivery of a simplified story of your brand and the communities you support. Splash in some BI, catered content and digital and the ability to bring a property's fans into your own customer journey increases exponentially.

Tell a great story, build your audience plan and remarking segments. You'll be amazed at the increased ROI you'll see and own should you choose not to renew a deal.